by Nicole Ouellette | Nov 2, 2020 | Advertising, Social Media
You’re so vain, I bet you think this post is about you…. Kidding but what’s it like to buy influence? Does it get you anything? Do people think more highly of you for having more Instagram followers? Like in real life, you can pay people to like you online. Here’s how, if you were a d-bag marketer, you’d do that.
by Nicole Ouellette | Oct 27, 2020 | Advertising, Social Media
In this ‘If I Was A Marketing D-bag’ installment where we talk about marketing tactics we were use if we were a bunch of jerks who had no moral compass and just wanted to take your money. This week’s edition is how to run spammy ads, mainly on Facebook and Instagram. We’ll talk remarketing pixels, cookie notices, and other compliant fun!
by Nicole Ouellette | Jun 12, 2018 | Social Media
It seems harmless: why not ‘boost’ that Facebook post for $5? But I’m here to tell you that not only is this a potential giant waste of money but of your time and effort. The exercise I am going to propose you do is a complete buzz kill but...
by Nicole Ouellette | Mar 27, 2018 | This Week In Business
We have a series of great ‘and nothing bad happened’ articles. Check out ‘I Bought Facebook Fans And Nothing Bad Happened’ and ‘I Doubled Our Social Media Posts And Nothing Bad Happened’ Last week, in “I Left My Business for A...
by Nicole Ouellette | Feb 20, 2018 | Social Media
You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and when. One of the overly simplified ways of dealing with the fact less people on social media are seeing your stuff...