Marketing Monday: 13 Ways To Promote An Event
I have three workshops coming up in the next three weeks. Add to that two speaking engagements and a regular workload and you’ll see why I’ve been forgetting to do my usual checklist of event promotions. Here are some of my favorites: 1. Have online...Marketing Monday: QR Codes
First of all, I was MIA last week because I was sick in a way I still can’t quite believe. After sleeping 14 hours a day and being supermedicated the rest of the time, I’m finally feeling better. In other words, the blog is back on! Thanks for those of you...Marketing Monday: Meatless Monday
Every Monday, the Breaking Even blog takes on a business, non-profit, or website with a good marketing idea. Have one? Send it in!
This morning, I was listening to NPR (on the Maine Public Broadcasting Network) and heard about former marketer now turned non-profit marketer Sid Lerner talking about the Meatless Monday concept him and his firm started as a way to get people to eat healthier one day a week. According to the story, 20% of the American population was aware of the term. Personally, I’ve heard about it on a few blogs I read (I do like food) and I was surprised the recognition of the phrase was that low.
Meanwhile, it turns out some college campuses have also bought in to the concept but most younger generation folks aren’t going meatless for cholesterol but for the environment. (Which is a big reason why I eat meat only a couple times a week myself. Holy grain acres, Batman!(As a complete aside, you can read a whole nerdy though somewhat slanted article about grain acres here with neato diagram if you are interested.)
Marketing Monday: Maine Grind
Every Monday, we discuss a cool marketing idea happening online and off. If you have an idea, contact the BE Blog. You’ll get the credit, promise.
Note: The Maine Grind is a client of Breaking Even Communications.
The Maine Grind is a coffee shop in Ellsworth Maine that markets itself as ‘Ellsworth’s living room’. They are in a three story historic building (yes, I include the basement) on Main Street with lots of different kinds of spaces. They host a monthly poetry meeting, dance classes, workshops, craft sales, dances, parties, and all kinds of other events in the community. For the Grind, it can be a challenge to decide which events to publicize and how to publicize them to the right people when they have limited bulletin boards, newspaper space, and radio ad time.