Category «Marketing Monday»

Marketing Monday: Mama Gena’s Experience

A few weeks ago, I did something completely uncharacteristic: I went to NYC by myself, booked myself a hotel room, and went to a women’s retreat. “The Experience” is a yearly event held by Mama Gena and her staff. Event attendance is free, you just have to get yourself there and house/feed yourself for the duration …

Marketing Monday: Picky Bars

After looking into the Whole 30 a couple years ago, I started paying more attention to labels. They say that ignorance is bliss, and that’s definitely true for me once I started tuning in. For me, the absolute worst thing was reading the labels on granola/granola bars. “It’s pure sugar” I internally wailed while agonizing over …

Marketing Monday: Top 5 Favorite Holiday Commercials

My working title for this post was “Marketing Monday: Selling the Holiday,” but realized that sounded cynical and Krampus-y, which is not what this post is about. I love the holidays, and I especially love TV during the holidays (it might be more of a winter thing, now that I think about it). The classics, …

Marketing Monday: Social Media And Economic Development In Small Communities

My friend Ryan Pelletier became the town manager of Madawaska within the last couple years. One thing I’ve noticed since he took this position is how he uses Facebook in particular as a way of reaching the masses. He also has a really straightforward approach (sound familiar?). We decided to ask him how he used …