To many, I am known for my charm and my habit of procrastination, no more so by my sometimes copy editor/ oftentimes friend John.

I posted on Facebook that I was looking for a few sets of eyes to look at a one page pitch I was going to present this coming weekend.

“When’s it due?” he asked.

“Tomorrow,” I said. I added a little wink, you know, for charm.

He proceeded to tell me I should be more on top of this kind of stuff and that’s when I told him I had decided to go to this pitch session the day before.

Another exciting week at Breaking Even Communications!

A creative economy conference in Camden where I could get some funding for my business? Yes, please!

I will be presenting my ‘pitch’ at the Juice Conference for a chance at $25,000 in funding.
Would a little capital make me sleep easier at night? Definitely!

But just as important as winning the grand prize would be to get the opportunity to present in front of funders and get some feedback on my business. (OK, it might rock a little more to win, but still…) According to the email information I got, there are about 40 participants. Gulp. Here’s me getting my game on for Friday.

After Round 1 Friday morning and Round 2 Friday afternoon, the winner will be announced Saturday morning.

To learn more about the conference (it’s too late to pitch but you can still register!), visit the website.

And to those of you wondering why I decided to go so late in the game: The registration fee was out of my price range until Friday, when an organizer let me know about the ‘scholar rate’ of $85. So if you decide to go even more last minute than I did, type ‘scholar’ into the promo code box for the discount.

I decided I didn’t know enough about keyword research so I’ve been reading a ton about it.
While I know enough about keyword research to be dangerous, I could certainly stand to learn more.

I purchased some industry books and then talked to a few bloggers about tools they like. (By the way, if you have opinions on the best tools/techniques and I haven’t asked you yet, please pipe in. I have probably just been too scatterbrained to ask you. Matt, Carl, Rich, Ogy, Stacie, Renee and Chris, I am thinking of you as I write this…)

I am certainly not expecting to know everything all the time, and I’m sure my clients don’t expect it either. But sometimes you just have to admit you don’t know enough about something and do what you can to get yourself knowledgeable about the subject.

I’ve finally chosen a project management software… for now.
After getting three dates wrong and missing a deadline, I realized I could no longer keep everything straight in my head anymore.

My friend Renee who runs her own small business thoughtfully emailed me about a month ago some software that she’s tried or at the very least heard about. I was looking for something web based (especially since I am between my desktop PC and my Mac Laptop a lot) and that I could set up project templates with (rather than creating things from scratch each time).

I am giving Subernova a try with its 30 day free trial… not sure if I am a ‘rockstar freelancer’ but I do like the idea of reminders and being able to piece out a project over time. (I also like the timer built in for projects so you can track how long things actually take.) I’ll let you know how it goes!

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