Ask Nicole Weekly Series: Fake Reviews

Ask Nicole Weekly Series: Fake Reviews

This series is informally titled “If I Was A Marketing D-Bag” discusses worst marketing practices, which we are aware of but don’t do because I enjoy sleeping at night running a non-scammy business. This week we’ll discuss fake reviews: where to buy them, how to spot a fake, and why people even bother.

Online Reviews: An Introduction

Online Reviews: An Introduction

Last year, I packed up my family and moved us to a new apartment, a process I liken to having a root canal, only with less sitting, fewer painkillers and far more cursing. I hired movers for the job, and was pretty impressed with their humor, chill attitude, and the...

How ‘Checking In’ Works

I saw one of my Facebook friends ask people to check into her business on Facebook and Twitter. I slapped my forehead because she can’t actually can’t track that unless she’s clairvoyant. (And if you are clairvoyant, by all means close your business...

Our first in-person workshop in 2+ years is happening September 24!

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