Before I met Linda Robinson, I knew three things about her: She was super interested in and knew a lot about birthing babies. She did lots of work in other countries related to this. She …
Types of Mom Blogs
I became fascinated with mom blogging a few years ago when I was ghostwriting for a mom blogger. Initially, I thought mom bloggers wrote about "mom stuff" like toys, feeding, cute clothes, …
Losing the Battle Against My Circadian Rhythm
At another job at which I work, I recently had to cover for a coworker who was on a well-deserved vacation. What this meant was getting up at 4 a.m. every day for the past week in order to meet a …
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Ethics in Marketing
Working for a small business that attracts some amazing clients, I've never run into a situation where I'm asked to carry out a task or promote something that I'm morally opposed to (and, I have the …
Building a Press List
So, we've covered the dos and don'ts of press releases in our two previous posts. Now that you know how to write a press release, you've got to know who to send it to. You could scramble for a bunch …
Press Release Makeover
I've written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if …