Types of Mom Blogs

Types of Mom Blogs

I became fascinated with mom blogging a few years ago when I was ghostwriting for a mom blogger.¬†Initially, I thought mom bloggers wrote about “mom stuff” like toys, feeding, cute clothes, developmental concerns, and the like. Rather, I found most mom...
Ethics in Marketing

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....
Building a Press List

Building a Press List

So, we’ve covered the dos and don’ts of press releases in our two previous posts. Now that you know how to write a press release, you’ve got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your...