by Kassandra Strout | Nov 18, 2016 | Blogging
Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....
by John Swinconeck | Sep 2, 2016 | Social Media
So, we’ve covered the dos and don’ts of press releases in our two previous posts. Now that you know how to write a press release, you’ve got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your...
by John Swinconeck | Aug 19, 2016 | Social Media
I’ve written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and...
by John Swinconeck | Aug 9, 2016 | Social Media
Worried that you aren’t getting the local media attention your organization deserves? Sending press releases to your local TV, radio station or paper, only to hear the sound of crickets in return? The problem may not be that your announcement isn’t...
by Nicole Ouellette | Jan 22, 2016 | Blogging
5 Long Form Bloggers And Why It Works For Them When I hear about people aspiring to blog, people usually mention Seth Godin. Seth Godin’s blog posts are often short and sweet (and if you don’t believe me or want to see first hand, here is a link to his...
