Know an individual or business doing something cool to promote themselves online? Let me know about it!
I first came across the Maine Maven site a couple years ago. It’s one of those blogs I subscribe to that’s kind of like a good old friend: no matter how long it’s been, I seem to be able to pick up right where I left off.
I was having a bit of writer’s blog when my Twitter friend MargaretsCards suggested I write about Maine Maven. Good idea!
Every Monday, I profile a person or company doing cool things to market themselves online and offline. Got an idea for me? Let me know!
This Marketing Monday was not inspired by my happening upon something cool in the digital world but something I saw in the real world which reminded me of the power of retail.
One of my friends hosted a girls’ weekend at her place in Vermont these last few days. Besides hanging out and catching up in a general way, we also did a few fun local things, one of them being a visit to King Arthur Flour, seemingly one of the area’s largest employers.
I would like to say I am not a shopper. I am a get in and get out kind of girl when it comes to a retail experience. Also I am not a baker. Stopping at a store that sells flour sounded about as fun to me as visiting the dentist while watching paint dry. But when you’re with friends, you go along with this sort of thing and try to have an open mind.
Twenty minutes later, I was a convert. I left the store with French style flour and a baguette pan. I happily handed over money. King Arthur had successfully made me, a self proclaimed terrible baker, want to make the perfect bread. In my opinion, here’s what King Arthur is doing right:
Every Monday, I talk about individuals or companies promoting themselves in a neat way online. Feel free to contact me to nominate yourself or a friend; I’m always looking for new ideas.
When I think of groups of people who have a good excuse to not be on the internet much, I think of building contractors.
I know a few contractors (from my hardware background) and when someone wakes up super early to work hard on a construction site all day, it is perfectly understandable for them to not have time to, say, catch up on blog reading on their lunch break. Those of us chained to our desks (you know, in a nice way!) have it easy as far as following internet trends.
Calfinder is a nationwide service matching contractors with home renovators. Part of their site is a frequently updated blog about remodeling trends, DIY tips, and information about locations and contractors. I use this blog as an example with some of my clients (and have emailed it to my family a few times) to show what a company can do with a blog.
Here’s what I like about Calfinder: