The Story Behind Email Open Rates

The Story Behind Email Open Rates

The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...
The Great Like Drop of 2015

The Great Like Drop of 2015

We recently had a client ask us about a Facebook issue. She had noticed she was well above 800 fans and suddenly, within a couple days, she was below that number again. Note the drop in the graph: Today we began investigating. Turns out, there was no...