The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...
We recently had a client ask us about a Facebook issue. She had noticed she was well above 800 fans and suddenly, within a couple days, she was below that number again. Note the drop in the graph: Today we began investigating. Turns out, there was no...
On Facebook awhile back, Breanna asked about reading Google Analytics: I’m sure she’d want me to say she sent that from her phone and it typed it for her. She’s normally a very clear sentence writer. But I totally get what she’s saying. And...
Whether your target customer is a kid using their parents’ iPad or a senior citizen using their smartphone, there are significant numbers of the exact kind of person you want to find online. So how do you find them? To make this easier to think about,...