short links | Breaking Even Communications

The Importance of a Shortened URL: The Sasquatch Defense

by John Swinconeck | Nov 11, 2016 | Websites

Before we get into this blog post about the use of customizable URL shorteners, let’s clear the air about one other thing: Big Foot is real. Without a doubt. I know, because I’ve seen him in various documentaries, most notably, 1987’s gripping...

A Crash Course on Google’s Link Shortening and Tracking Services

by Kassandra Strout | Nov 1, 2016 | Websites

There are a few jobs in the world where a keen sense of tracking is necessary. These include bounty hunters, meteorologists, storm chasers, wildlife biologists, Sasquatch enthusiasts, and marketers. Unfortunately, unless you’re a marketer, this post isn’t...

A Complete Guide To Short Tracking Links: The Where, Why, and How

by Nicole Ouellette | Apr 22, 2014 | Marketing Monday

You may have noticed weird looking links in your online life, like in your Facebook or Twitter feed. And you may also notice them in places like magazines. Here’s an example (I blurred part of the page name because it’s a naughty word): These bit.ly,...