Every Monday, I profile a person or company doing cool things to market themselves online and offline. Got an idea for me? Let me know!
This Marketing Monday was not inspired by my happening upon something cool in the digital world but something I saw in the real world which reminded me of the power of retail.
One of my friends hosted a girls’ weekend at her place in Vermont these last few days. Besides hanging out and catching up in a general way, we also did a few fun local things, one of them being a visit to King Arthur Flour, seemingly one of the area’s largest employers.
I would like to say I am not a shopper. I am a get in and get out kind of girl when it comes to a retail experience. Also I am not a baker. Stopping at a store that sells flour sounded about as fun to me as visiting the dentist while watching paint dry. But when you’re with friends, you go along with this sort of thing and try to have an open mind.
Twenty minutes later, I was a convert. I left the store with French style flour and a baguette pan. I happily handed over money. King Arthur had successfully made me, a self proclaimed terrible baker, want to make the perfect bread. In my opinion, here’s what King Arthur is doing right: