by John Swinconeck | Dec 12, 2014 | This Week In Business
So, we’ve gone over the nature of a press release and how to write one. Press Release Part 3 discusses how to add images that tie your words together. Every picture tells a story. Include an eye-catching photo that will draw attention to your press release when...
by John Swinconeck | Dec 5, 2014 | This Week In Business
Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release. Writing the press release Here’s a breakdown of the components of a standard press release:...
by John Swinconeck | Nov 27, 2014 | This Week In Business
Got an exciting new product or service, and need to get the word out? Most small businesses have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc....