by Kassandra Strout | Oct 23, 2014 | Tech
One of the cool parts of marketing online is that, for the most part, it’s free. But sometimes, it does pay to pay for some online advertising. What are the options? Why should you spend money to promote your business on Facebook? We have some answers! This...
by Nicole Ouellette | Dec 10, 2013 | Marketing Monday
People often ask me what I think about paid ads. Honestly, I hardly ever use them but I have some rules when I do: 1) It’s short term. Ex: Running a contest, the first few days of a new website launch, etc. 2) It’s never more than 10% of any budget I am...