Nicole’s Hot Takes and 2022 Online Marketing Predictions
As the year ends, it’s normal to take stock on what has happened and use it to think ahead. This broadcast is my (Nicole’s) opinions; trends I’ve been watching, where I think things are headed, and why. Watch now and see what comes true in 2022!...
Three Kinds of Ads and Examples
One of our clients is an older man who’s not really on social media. But this 70 year old man has at least one doctorate and runs a multimillion dollar company. And he asked me a question as we were having lunch a couple weeks ago. “If I want to spend a...
Using Lead Generation Ads For Idea Testing
Facebook has a type of ad called a lead generation ad that I think it underappreciated. We just ran our own experiment with one and for $8, we got data and two new customer leads. We’ll go over what these ads are, who they can work well for, and how we ran our latest set.
Cookies And Privacy Policies: What, Why, and How
There are two components to every website that are now essential: a privacy policy and a cookies notice. We’ll talk about what they are, why you need them, and show you examples of how you can implement them on your website.