by Nicole Ouellette | Mar 22, 2022 | Advertising
You know that more collaboration is better and you’ve seen big brands do it… but how can you as a small business owner combine powers with other small businesses in this way? If you have similar markets (AKA same customer), a similar goal (AKA growing your...
by Nicole Ouellette | Mar 27, 2018 | This Week In Business
We have a series of great ‘and nothing bad happened’ articles. Check out ‘I Bought Facebook Fans And Nothing Bad Happened’ and ‘I Doubled Our Social Media Posts And Nothing Bad Happened’ Last week, in “I Left My Business for A...
by Kassandra Strout | Jul 18, 2017 | This Week In Business
Our theme for July is “Independence Doesn’t Have to Mean Alone,” and in our last post, we shared a few ways business owners can delegate their work rather than spread themselves too thin. This post is about making connections as a small business...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Kassandra Strout | Feb 26, 2016 | Social Media
In an effort to make Google+ a more “social” network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an...