Fun with Keywords

Fun with Keywords

If you’ve ever done a Google or any type of online search before, you may have encountered something similar to the above post. How does Google generate these suggestions? According to Search Engine Land, there are a few components. These include overall...

What SEO Means in 2015

I get asked, at least once a week if we ‘do’ SEO. This is my experience with SEO: Typically, it’s used as a d-bag intimidation tactic to get people to simultaneously 1) feel stupid and 2) give them money. To me, SEO is ongoing work that happens when...
Tech Thursday: What Keywords Should I Use?

Tech Thursday: What Keywords Should I Use?

Choose your words wisely. It’s a sentiment you’ve (probably) heard before, and it’s true. Although Shakespeare treated language as a malleable, search engines aren’t quite as flexible. But there are several (free) tools that can help you...

Better SEO In Less Than One Hour

The most common question I get over email: “How can I improve my site’s rank in search engines?” I’ve sent variations of this in about fifty emails but thought I’d finally write this up and put on the website. A few things to know. 1....

Marketing Monday: Badly Targeted Ads

I think most business owners are excited about the idea of using the internet to do targeted marketing. Search engines like Google have allowed us to do pay per click advertising to a certain demographic in terms of location and search terms for years. (Ex: target...