Marketing Monday: No Really, Why Should I Subscribe To Your Email Newsletter?
Every Monday, it’s a marketing topic. It’s fun and keeps me on my toes. Have a recommendation for me? Let me know! I got an interesting link from my friend Carl on Twitter. It was titled “Three Ways To Capture Skiers’ Email Addresses”....Marketing Monday: Chinah Dine-ah
The Chinah Dine-ah has an email list of hundreds of people and a Facebook page with thousands of fans, which is not obvious when you look at their site. The reason? They’ve come up with a systematic way of asking people to keep in touch and consistently produce a little piece of Maine people can follow online.
Diners, upon receiving their check, also get a little card to fill out if they want to keep in touch via email. Because it’s easy, many people do.
The owners of the restaurant send out weekly updates not only about their specials but about staff, area events, and other news. They also have a weekly drawing for a gift certificate to the restaurant. And every week, owner Norm includes his ‘column’ called From The Corner Booth.
Marketing Monday: Mountain Dew
Every Monday, the BE Blog posts about some fun marketing idea, online and off. If you have an idea, let me know. You might be featured!
I’m always impressed when a large company can get a lot of people to vote on something. Voter turnout at elections is so small yet Cottonelle can get thousands of people to vote in the ‘over versus under’ toilet paper debate. Really?!
In any case, over the weekend after spending a lot of hours in a car with Chef Dan, I found out that Mountain Dew is having a vote about a new flavor. Dan’s chosen flavor didn’t win a few years ago and this year, he was going to try them all so he could make an informed decision. His boss is doing the same.
The convenience stores we stopped at were selling Mountain Dew 2 bottles for $2. Lowering the price is certainly a good idea to get people to try new things.
Marketing Monday: Village Emporium Giveaway
Note: The Village Emporium is a client of Breaking Even Communications.
My friend Dorrie runs The Village Emporium, a clothing and gift shop in Bar Harbor and launched her website a couple months ago. As the summer season approaches, Dorrie was looking for a way to begin populating her email list while getting ready to open the store to its regular full-time hours May 1. She also just started a Twitter account for the store to complement the Facebook page one of her employees started last year.
I told Dorrie she should have a giveaway of some merchandise in the coming weeks and she ran with it.
Every week until May 1, the Village Emporium is having a random drawing of the people who sign up for their email list for a prize of store merchandise. After the drawing, which happens every Sunday, the winner is announced over Twitter and Facebook and the prize is shipped directly to them.