by Nicole Ouellette | Jan 14, 2013 | Marketing Monday
I love food. For awhile, I was a ranked Klout influencer on the subject of avocados. True story. What makes me really sad is when I go into a restaurant and it’s awesome but there is no way anyone would know about it. Here are a few easy wins you can do with...
by Nicole Ouellette | Aug 11, 2012 | Email Marketing
The last post of Meme Week. Could it be? This one is about email marketing and is possibly the nerdiest one yet. Pass it on if you like it! Next week, back to normal website/marketing stuff, but it’s been a fun week so thanks to everyone who has participated in...
by Nicole Ouellette | Mar 1, 2011 | Marketing Monday
The idea of A/B testing has long been used with designers but definitely has applications with online marketing as well. It was my friend Lynn Cyr, a user interface designer, who introduced me to the concept via a blog. A/B testing is simply testing two versions of...
by Nicole Ouellette | Nov 23, 2010 | Email Marketing, Marketing Monday
Between Black Friday, Small Business Saturday, and Cyber Monday, I’m already starting to get email sale fatigue. Bad sign huh? How can you make your holiday promotions stand out among the masses? I’ve been trying to figure out which emails I open and why....
