Between Black Friday, Small Business Saturday, and Cyber Monday, I’m already starting to get email sale fatigue. Bad sign huh?
How can you make your holiday promotions stand out among the masses? I’ve been trying to figure out which emails I open and why. Here’s what I found:
Be a part of what’s going on locally, in terms of events and search. If 73% of all online activity is related to local search, try to optimize for your products or services locally. You can even add a coupon go your Google Places listing for free (the listing is also free). So why wouldn’t you?
Try out a group buying site, or offer group buying on your site. Websites like Groupon (coming to Portland Maine soon!) are a way to get your business in front of a lot of local eyeballs. The idea isn’t limited to local businesses; if you sell things online, you could offer a deal like this.
Create a gift list, with photos. Like everyone, I’m stuck on a few people. I can’t tell you how many hours I spent browsing the ‘Treasury’ section of Etsy this weekend looking for nice gifts for a few people on my list. If you put a nice list with photos on your website for ‘pseudo in-laws who have everything you can think of getting them’ and ‘cool girlfriends who you don’t want to accidentally impose your decorating or fashion taste on’, I will buy something from you.
What’s your favorite way a company has stood apart from the bazillion sales happening in the next week?