Ethics in Marketing

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....

Your Video ‘Style’

I would never market myself as a video producer. If you want someone good, go see Mike Perlman. But if you want short videos to stick on your Facebook page with light editing (as in maybe a title shot and closing credits with maybe some background music that fades in...

Anonymous Social Networks 101

The internet began as an anonymous place. Chat rooms asked us ‘a/s/l’ and I’m sure I am not the only one who pretended to be a completely different age, sex, and location than I was. There was something about trying on a new identity. As social...