Know an individual or business doing something cool to promote themselves online? Let me know about it!
I first came across the Maine Maven site a couple years ago. It’s one of those blogs I subscribe to that’s kind of like a good old friend: no matter how long it’s been, I seem to be able to pick up right where I left off.
I was having a bit of writer’s blog when my Twitter friend MargaretsCards suggested I write about Maine Maven. Good idea!
Every Monday, I profile a person or company doing cool things to market themselves online and offline. Got an idea for me? Let me know!
This Marketing Monday was not inspired by my happening upon something cool in the digital world but something I saw in the real world which reminded me of the power of retail.
One of my friends hosted a girls’ weekend at her place in Vermont these last few days. Besides hanging out and catching up in a general way, we also did a few fun local things, one of them being a visit to King Arthur Flour, seemingly one of the area’s largest employers.
I would like to say I am not a shopper. I am a get in and get out kind of girl when it comes to a retail experience. Also I am not a baker. Stopping at a store that sells flour sounded about as fun to me as visiting the dentist while watching paint dry. But when you’re with friends, you go along with this sort of thing and try to have an open mind.
Twenty minutes later, I was a convert. I left the store with French style flour and a baguette pan. I happily handed over money. King Arthur had successfully made me, a self proclaimed terrible baker, want to make the perfect bread. In my opinion, here’s what King Arthur is doing right:
Each Monday, I profile a person or company doing something cool online to promote themselves. If that’s you or someone you know, contact me. I love new ideas in internet marketing!
Maybe it was the television commercials with all the beautiful but also competent business owners or the fact that I’m completely fed up with my bank but I finally activated my American Express business card this weekend.
In straightening things out for my new accountant, I wanted to set up some recurring business charges and create a business only Paypal account on this new card.
I originally got this card because of the benefits (Cash back? Points for things I need? Cool!) but I realize my decision was made because of some subtle (or maybe not so subtle) things American Express has done to brand this whole Open concept.