by Kassandra Strout | May 9, 2016 | Marketing Monday
A picture is worth a thousand words, and a flyer tends to grab more attention (online and offline) than a block of text. That’s why visuals are now an almost vital step when marketing an online event. Whether you create a flyer yourself or have another...
by Nicole Ouellette | May 6, 2016 | Marketing Monday
When people want to work with you, sometimes they’ll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I’ve been asked to design rack cards, be an event planner, co-create an app, start a real estate...
by Kassandra Strout | Apr 4, 2016 | Marketing Monday
One of the best parts about living and working where we do is having Acadia National Park right in our backyard. Actually, it really is our backyard. There’s hiking for all skill levels, swimming opportunities, it’s dog friendly, and-this might be a bit...
by Kassandra Strout | Apr 1, 2016 | Social Media
Things are not always as they seem online (we talked about this a couple years ago around April Fool’s Day). Of course, we now have access to sites like Snopes that sort through the various stories circulating online (like whether or not Stepbrothers 2 is really...
by Nicole Ouellette | Mar 28, 2016 | Marketing Monday
I saw something very interesting happen a few weeks ago. A woman who runs an online business academy created a document of case studies, which she sent to her email list about 48 hours before registration closed. Normally, Marie Forleo is really on brand and all her...
