by Nicole Ouellette | Dec 23, 2013 | This Week In Business
I’m pretty good at reading people. It’s part having a constantly on B.S. detector, part having met a lot of different kinds of people in my life and business. Some people have tried to waste my time. And I don’t want them to waste yours too. Here are...
by Nicole Ouellette | Nov 15, 2013 | Marketing Monday, This Week In Business
When I ask business owners who their typical customer is, about half of them say ‘everyone’. Really? So then I try another question. “Who is your best customer?” and I start pressing for details, like income, interests, age, and other details,...
by Nicole Ouellette | Nov 11, 2013 | This Week In Business
I grew up in a small business family and, for that reason, I never wanted to own my own. This income helped me graduate college without any debt. We had a swimming pool. To the people in my small town, we were living the life. You might wonder why I wouldn’t...
by Nicole Ouellette | Oct 18, 2013 | This Week In Business
People have asked me in the past, “So how do you come up with a rate of $75/hour?” What I love is when they make this leap: “Wow, you make $75/hour?!? You must be rich!” If I actually made $75/hour for every hour I worked in a week, that would...
by Nicole Ouellette | Sep 16, 2013 | This Week In Business
I will say that interns are a great resource. We’ve had some here and for the most part, it has gone well. The backstory as to why I’m writing this now? I spent a total of two days of billable hours fixing the work of a Client X’s intern from this...
by Nicole Ouellette | Aug 26, 2013 | This Week In Business
About half our clients are seasonal businesses. This isn’t surprising when you think of the town we are in swelling from its year round population of 5,000 to at least double that for the months of May-October. A coastal town with the second most visited...