by Nicole Ouellette | Mar 28, 2014 | This Week In Business
When I was showing Kassie around our Google Analytics the other day, I couldn’t believe what happened when I drilled down into the data. Over 50% of people are leaving off the homepage. Here’s what it looks like: Holy crap, people have no idea where to...
by Kassandra Strout | Mar 6, 2014 | This Week In Business
Know that you could be managing your email better? Here’s a few tricks to get you down to a ‘zero inbox’ (though if you are interested in this topic, you should totally read that book). Also a shoutout to emailga.me, the website that makes checking...
by Nicole Ouellette | Feb 28, 2014 | This Week In Business
Since the beginning of this year in particular, I’ve been reading a bunch of articles about the death of brand loyalty, Forbes and The New Yorker’s recent articles in particular. To summarize (probably overly so): people now have access to information....
by Nicole Ouellette | Feb 21, 2014 | This Week In Business
Being in the ‘internet’ industry, I get a lot of questions about buying/selling stuff online. I thought I’d put together a little chart to help you figure out what site you should use to sell something: Website Description Examples Craigslist The...
by Nicole Ouellette | Feb 11, 2014 | This Week In Business
Some of you may or may not know I’m getting married this year. And even though I’m holding a small wedding, there is some coordination that needs to happen. For me and Derrick, the two most important things to spend our money on were 1) food and 2)...
by Nicole Ouellette | Jan 28, 2014 | This Week In Business
Part of this year which is making it really different from previous ones is that, now that I have a functional, profitable business, I now have the luxury… and responsibility… to steer this ship even more intentionally than I have been. And this means...