by Kassandra Strout | Mar 11, 2016 | This Week In Business
One of the cool aspects of our work is that it can be done remotely (I’ve talked about this a bit before). While 90% of the time you can find Nicole or I in the office, occasionally we are working from…elsewhere. And with John and Alilia on board, we have...
by Kassandra Strout | Feb 22, 2016 | This Week In Business
As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
by Kassandra Strout | Feb 1, 2016 | This Week In Business
It’s everyone’s dream to get paid more to do less, or nothing at all (which is why everyone was clambering for Powerball tickets recently). You’ve probably heard the statistics of corporate CEOs and how their salaries translate to an hourly rate. If I just had their...
by Nicole Ouellette | Dec 8, 2015 | This Week In Business
I had a client pass me on someone’s business card recently. The person works for a local radio station and I am 99% sure makes his money based on the ads he sells. Title on the business card? ‘Marketing Consultant’ Um, no. To me if someone gives...
by Kassandra Strout | Oct 19, 2015 | This Week In Business
Occasionally, we have clients and non-clients ask if Breaking Even can help them with certain services that, as a company, we’ve decided not to get into (like logos, print design, and video production). “But we know some people who do exactly _____.”...
by Nicole Ouellette | Jul 31, 2015 | This Week In Business
(I can now publish this blog post because we’ve had more paying customers in 3 weeks than the entire 3 month period before it… but I’ll be honest, the last three months were a dark place that had me questioning my whole freaking life. More below.)...