You Have To Build Rapport Before You Sell Someone Something

I have two friends, we’ll call them Ben and Sven. Ben sells insurance. I got a heart felt “I’ll give...

We Doubled The Amount Of Social Media Posts We Did And Nothing Bad Happened

You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and...

Marketing Super Niche Services With Carla Tanguay

What if your customers were both individuals and companies? What if your service was something not a lot of people...

Marketing Monday: Pregnant Chicken

There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and...

How Short Videos Tell You More

How Short Videos Tell You More

Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high...

Why the Time to Innovate is Always Now

Let’s pretend you are standing in the middle of the train tracks… and you see a very slow moving train...