by Nicole Ouellette | Feb 4, 2015 | Websites
The last few weeks, we’ve talked about a few different ways to make money online with your website: PPC (pay per click) ads, display ads, and ad networks. The idea, of course, is not to overwhelm but show you how some of your favorite people online make money...
by Kassandra Strout | Jan 23, 2015 | Websites
Our previous posts about online advertising have covered pay per click and display ads. As discussed in those posts, PPC and display ads are different options in terms of types of ads (PPC means you pay when someone clicks your ad and hopefully makes a purchase,...
by Nicole Ouellette | Aug 24, 2021 | Advertising, Social Media
Are ads for you? While we recommend them in a marketing mix, certain kinds of clients can be hesitant about spending money on ads, particularly new businesses that seem to have a ‘small’ audience in terms of who their product would appeal to. So we did a...
by Nicole Ouellette | Jan 16, 2015 | Websites
So last week, we discussed PPC (or Pay Per Click) ads. Many networks have these now but the idea is you pay when people click. But what if you don’t have an online store where people can make a purchase? What if general awareness is what you are after? What if...
by patti | Dec 21, 2021 | Advertising, Social Media
One of our clients is an older man who’s not really on social media. But this 70 year old man has at least one doctorate and runs a multimillion dollar company. And he asked me a question as we were having lunch a couple weeks ago. “If I want to spend a...
