by Kassandra Strout | Aug 15, 2014 | Marketing Monday
A couple years ago, when I’d first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the...
by Kassandra Strout | Aug 14, 2014 | Websites
The other day, we thought of an analogy for the website building process: it’s like running a relay race! To elaborate, there are different legs, or segments, to the website building process, and having clear points of handing off (especially when it’s a...
by Nicole Ouellette | Aug 12, 2014 | Social Media
I am the first person to admit my life is hardly Instagrammable it seems. But I’m trying to take this opportunity of Instagram to be a sort of ‘stop and smell the flowers’ kind of thing. What little thing can I notice that’s interesting? What...
by Nicole Ouellette | Aug 8, 2014 | Good For You
I love that we live in a video culture, not because I think I’m particularly photogenic but I’ve always thought photos and text captured only part of a reality. A video can really give you an idea of someone’s mannerisms, voice, poise, and process. A...
by Kassandra Strout | Aug 7, 2014 | This Week In Business
Flooded e-mail inboxes seem to be the norm nowadays, and its incredibly stressful. How can you possibly respond to everyone and get them all the information they need? It may seem Herculean, but it doesn’t have to be! Enter e-mail templates, or, pre-written...
