A couple years ago, when I’d first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the other night, it seems like this product has morphed into a household name. I felt pretty inspired by the whole thing.
An Entrepreneur at Heart
In particular, Woodman’s entrepreneurial spirit captured my attention. Here was an almost 40 year-old guy who seems a LOT younger. This is not solely based on appearance, but use of words like “stoked” (which I love), his high energy level/exuberance, and clear passion for what he’s created. (As an additional disclaimer, I’m terrible at gauging other people’s ages). Go-Pro was by no means his first business idea. In the early 2000s, when he was 24 (my current age), he started a business called Funbug, which didn’t take off.
Everyone loves a comeback story.
Instead of giving up completely, Woodman retreated (abroad and then in his VW van) for some personal reflection, and came back with GoPro. The power of example here doesn’t just lie in the idea of perseverance. Sure, Woodman was wildly successful on his second go-around with innovation, but what struck me was how his approach changed. The idea and prototype process for GoPro started around 2001, but it took another ten or so years before it really took off (check out this timeline from Forbes for an in-depth look at GoPro’s story).
Video Sharing for All
But just why is something like Go-Pro so popular? Besides setting itself apart from regular cameras, or their rivals-the smartphone (it has been referred to as a “rugged gadget,” which seems accurate), GoPro found itself “in the right place at the right time.”
Video sharing, as discussed in a few of our other blog posts (like this one on SEO and online video), is becoming increasingly prominent in the online world. We have sites like Upworthy, YouTube, and Vine, which all rely on video content. GoPro offers a way to create and star in your own video, whether your idea of hardcore is slack-lining between skyscrapers or taking a swig of milk straight from the bottle (don’t act like you haven’t done it).
Along the lines of the “every day,” there’s this video of the baby on a skateboard. People enjoy it because it’s cute, simple, and accessible. There wasn’t a huge amount of skill required for this particular video (although this baby would probably disagree), so people get the sense of “Oh yea, I could maybe make something like that!”
Other videos are a bit wilder. These take you on a different kind of journey, perhaps in a plummeting-to-the-ground-in-a-freefall sort of way. They’re fun to watch because many of them give you a sense that you’re there, too. You get to see what’s going on, from a safe distance, and who knows- maybe you’ll want to go do something bold, too. For those who enjoy skydiving, surfing, taming grizzlies, running with bulls, or that sort of activity, GoPro offers a way to document it and say “Hey, check out this thing I just did!”
Kudos to GoPro for showing us how marketing, perseverance and passion can help a business flourish (even if it takes some time). Who knows if I’ll ever go skydiving or do that crazy flying squirrel thing, but if I do, you can bet I’m getting it on film.