Tag «writing»

Types of Mom Blogs

I became fascinated with mom blogging a few years ago when I was ghostwriting for a mom blogger. Initially, I thought mom bloggers wrote about “mom stuff” like toys, feeding, cute clothes, developmental concerns, and the like. Rather, I found most mom bloggers focus on a specific niche. In other words, mom blogs don’t have to be …

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project). It’s a freedom I often take for granted, until I hear …

Building a Press List

So, we’ve covered the dos and don’ts of press releases in our two previous posts. Now that you know how to write a press release, you’ve got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your event or product launch. Or you …

Press Release Makeover

I’ve written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and polish and …

So Your Press Release Sucks. How to Make it Suck Less:

Worried that you aren’t getting the local media attention your organization deserves? Sending press releases to your local TV, radio station or paper, only to hear the sound of crickets in return? The problem may not be that your announcement isn’t newsworthy. The problem could be the way your approach in alerting local media. Here’s how to tell …