Tag «blog»

Marketing Monday: Four Internet Marketing Questions Answered

Every Monday, I talk about internet marketing. I profile companies, interview people, and answer questions. Please let me know if you have an idea for a future post! I thought it might be fun to do a post about some recent (and frequent) questions I’ve gotten both via email from clients and during presentations. Maybe …

Marketing Monday: Jet Blue

Every Monday, Breaking Even looks at a business, website, or non-profit doing cool things online. Have an idea? Contact me and let me know!

It’s easy to do the whole internet marketing bit when things are going well but what about when you have a PR disaster? How do you handle bad press about your company when you’ve made yourself very available online?

Jet Blue had an employee freak out on them last week. He’s been getting tons of press and I don’t feel a need to give him any more.

That said, I do need to say how Jet Blue has handled it seems really great.

They’re keeping calm and carrying on.
The natural instinct when something doesn’t go your way is to disappear for awhile. But JetBlue continues their Twitter customer service and Facebook notifications about news and events.

They briefly and professionally addressed it on their company blog.
It would be weird to completely ignore the controversy but what should you say when you don’t want to be libelous or strangely silent? Read the great blog post solution called ‘Sometimes the weird news is about us…’ They aknowledged what happened and thanked their great employees.

Marketing Monday: Meatless Monday

Every Monday, the Breaking Even blog takes on a business, non-profit, or website with a good marketing idea. Have one? Send it in!

This morning, I was listening to NPR (on the Maine Public Broadcasting Network) and heard about former marketer now turned non-profit marketer Sid Lerner talking about the Meatless Monday concept him and his firm started as a way to get people to eat healthier one day a week. According to the story, 20% of the American population was aware of the term. Personally, I’ve heard about it on a few blogs I read (I do like food) and I was surprised the recognition of the phrase was that low.

Not just a campaign but a website providing useful information and incentives to step out of their comfort zone one night a week.

Meanwhile, it turns out some college campuses have also bought in to the concept but most younger generation folks aren’t going meatless for cholesterol but for the environment. (Which is a big reason why I eat meat only a couple times a week myself. Holy grain acres, Batman!(As a complete aside, you can read a whole nerdy though somewhat slanted article about grain acres here with neato diagram if you are interested.)

Marketing Monday: Affordable Acadia

Every Monday, the BE Blog profiles an individual, business, or non-profit doing something cool online to promote themselves. If you have an idea, please let me know!

Affordable Acadia: Striking the blog balance between useful information and 'hey, buy our stuff'.

The owners of Affordable Acadia are great about updating their blog with information about area activities, festivals, local issues, events, and history. They even have their posts by category like “Day trips” and “Good eats” so readers can find the information they are looking for.

From a design standpoint, the blog is also easy to skim.They post great, large format paragraphs for easy skimming. The font is large with good contrast and overall, the appearance (clean and professional) matches what’s written on the page.