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Marketing Monday: Affordable Acadia

Every Monday, the BE Blog profiles an individual, business, or non-profit doing something cool online to promote themselves. If you have an idea, please let me know!

Affordable Acadia: Striking the blog balance between useful information and 'hey, buy our stuff'.

The owners of Affordable Acadia are great about updating their blog with information about area activities, festivals, local issues, events, and history. They even have their posts by category like “Day trips” and “Good eats” so readers can find the information they are looking for.

From a design standpoint, the blog is also easy to skim.They post great, large format paragraphs for easy skimming. The font is large with good contrast and overall, the appearance (clean and professional) matches what’s written on the page.
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Too Cute Tuesday: Chocolate Whiskey and Beer Cupcakes From Smitten Kitchen

Every Tuesday night, it’s friends, a craft, and a cocktail. Nothing like accomplishing something small while hanging out with friends. (Let’s face it—everyone is busy on the weekend but Tuesday…people could stand for a bit of weeknight fun!) Feel free to suggest crafts to us, start your own Too Cute Tuesday chapter, or otherwise participate either on this blog (all the archived entries are at www.toocutetuesday.com) or on Facebook at www.facebook.com/toocutetuesday.

Awhile back, my friend Kate/enthusiastic supporter of Too Cute Tuesday sent me the cutest little cupcake recipe involving chocolate, beer, whiskey, and Baileys. For two weeks now, we’ve been meaning to make these cupcakes.

Christie and Sarah get ready to follow directions. Isn't it good to be back, Sarah?

Christie and Sarah get ready to follow directions. Isn’t it good to be back, Sarah?

It worked out perfectly that we decided to make them when Sarah was visiting. (You may remember Sarah, who moved to St. Louis about a year ago and started a Too Cute Tuesday chapter there.) Sarah arrived in Maine just in time to get unpacked and craft with the group.

Materials

Sue stirs the ganache. Really it's melted chocolate and cream but doesn't ganache sound way fancier?

Sue stirs the ganache. Really it’s melted chocolate and cream but doesn’t ganache sound way fancier?

For Cake:
Cocoa powder
Flour
Granulated sugar
Two eggs
Baking soda
Salt
Two sticks butter
1 c. Guinness
2/3 c. sour cream

For Ganache Filling:
1 c. bitter or semisweet chocolate
2 c. heavy cream
2 tbsp. butter
1-2 tbsp. Irish whiskey

For Frosting:
One stick butter
1-2 c. granulated sugar
1 tbsp. Baileys

Special equipment you may need to borrow from a friend: cupcake tin, cupcake liners



Cocktail of the Night: Guinness (otherwise you’re wasting 6 perfectly good ounces of beer)

Dorrie takes out the cupcake centers and we slowly eat them. Much better than donut holes.

Dorrie takes out the cupcake centers and we slowly eat them. Much better than donut holes.

Basically we followed the recipe from Smitten Kitchen which was perfect. Click here to see it for yourself!

Christie and Sarah did the cupcake mix while Sue and I had time to do the two smaller parts of the project: the ganache and the frosting. (By the way, we used all optional alcohol.) Dorrie showed up in time to take the centers out of the cupcakes (we used the little pointy things you can pipe frosting with, worked well) and frost the cupcakes.

Note: Stick the ganache in the freezer when it’s done and stir every ten minutes until thick. Meanwhile we had only put it in the fridge so it didn’t cool quickly enough. We ended up pouring a little too early because it was past 9 at night and, being a school night, crafters had to head home.

27 cupcakes later, we got to eat the cupcake centers and enjoy every surface being covered with chocolate and frosting. Messy but totally worth it, and great to be crafting with Sarah again!

Yummy dessert and visiting friends… aren’t we crafting and having fun at the same time!



Marketing Monday: Walking For Art and Immigrants

Every Monday, I talk about an individual, group, or business doing something neat marketing online. Have an internet marketing idea you’d like me to write about? Let me know!

You know you haven’t been your usual blogging self when you are only posting twice a week (three times if you include a regular guest post at another blog). I have been busy business-wise (more on that this Thursday) which means that all my creative energy has gone into ideas for other people and at the end of the day, I’m reduced to a heap of Peep-eating, reality show watching woman.

My friend Sarah A., as if my blog idea angel, sent me a great email idea this morning for Marketing Monday.

Matt Holt is “Walking for Art,” through-hiking the Appalachian Trail to raise awareness and funds (through trail sponsorships) for New Sense Studios, an art program for at-risk youth in Raleigh, NC that is completely volunteer-run. The Will Walk for Art website is http://walkingforart.wordpress.com/. + Read More

This Week In Business: Lack Of Sleep Edition

It’s been an interesting week here at Breaking Even Communications and in my life in general.

I’ve had a hard time sleeping, which is uncharacteristic of me. Most of what’s on my mind was thoughts of my grandfather. It was confirmed yesterday that he has liver cancer. He is one of my favorite people in the world, and one of my role models as far as being a good person.

I used to think that there would be times in my life that would be easier and times that would be harder. The older I get though, the more I realize that most times in life will be sort of mixed, and there is importance and even satisfaction in just moving forward. So onward for Pepere, and myself…

Here’s what’s been going on businesswise this week:

Matt and my workshop went really well…and we’re already planning another.

Besides running out of time and not having a good system to answer people’s questions, things went smoothly last Saturday. We have been asked about follow-up workshops, not only by people who came but by people who heard about it.

We decided to use our common website to post information about upcoming workshops and how-tos about the topics we didn’t get to. If you want to check it out: http://www.downeastlearning.com. We’re planning one in May about making websites search engine friendly. Stay tuned!

I gave a talk about blogging at my local library.

Last night, I gave a talk with a fellow local blogger at the Jessup Memorial Library. Four people showed up, which was a lower turnout than I was hoping.

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