Better SEO In Less Than One Hour

The most common question I get over email: “How can I improve my site’s rank in search engines?” I’ve sent variations of this in about fifty emails but thought I’d finally write this up and put on the website. A few things to know. 1....

Marketing Monday: Valentine’s Day

I heard a story on NPR that the average person spends $150ish on Valentine’s Day. The number seems to vary based on what article you read but I couldn’t help but think this is kind of ridiculous. Yeah, I’m not very romantic but, ignoring romantic...

Marketing Monday: Jet Blue

Every Monday, Breaking Even looks at a business, website, or non-profit doing cool things online. Have an idea? Contact me and let me know! It’s easy to do the whole internet marketing bit when things are going well but what about when you have a PR disaster?...