A/B Testing And Your Website

A/B Testing And Your Website

Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...
Setting Technology Boundaries

Setting Technology Boundaries

“Are those all your notifications?!” A friend looked at my phone, horrified. Yup. As a business owner (or heck, just someone who lives in the world), it can be challenging to figure out tech manners and a tech personal code of conduct. I recently decided...

BEC Story #7: Closing Time

One of the most stressful things you’ve have to do as a business owner is close your business. Whether it’s for a good reason (Ex: Getting married and moving to Tahiti) or a bad reason (Ex: bankruptcy), every business ends in some way. My mom very recently...
BEC Story #6: Send In The Cards

BEC Story #6: Send In The Cards

When being in business for awhile, like being in any relationship, it can be easy to get into a rut. You find what works and do more of that. You get into a routine and go along your way, nose to the ground. Problem: We have had literally hundreds of clients from...

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