by Nicole Ouellette | Sep 6, 2016 | Social Media
I’ve been on the whole video marketing bandwagon for at least six years. Even in its infancy, I had an introductory (terrible) video on the Breaking Even site so people could get to know me. Circa 2010 ya’ll: (Wow, that was painful… but how awesome...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Nicole Ouellette | Jul 25, 2016 | Marketing Monday
I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my friends who have their accounts connected to the service, having people know what I was listening to sort of freaked me out. Then, Spotify offered a $.99/month for three...
by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
