A/B Testing And Your Website

A/B Testing And Your Website

Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...
How Accessibility Has Changed Marketing

How Accessibility Has Changed Marketing

I was recently chatting with a friend about required reading for English Majors, namely Dickens. “I don’t think Dickens was that great,” he said. “Well…he’s not fun to read” I conceded (this from the girl who read A Tale of...

Would You Like to See A Menu?

So, you’re a restaurant (or, a food-selling establishment of some sort) and you want to share your menu with the internet. Which is a great call, considering 89% of consumers will do some online reconnaissance before dining out. As with many things on the web,...

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