stats | Breaking Even Communications

The Story Behind Email Open Rates

by Kassandra Strout | Nov 21, 2017 | Email Marketing

The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...

Do I Need To Know When Someone Opens My Email?

by Nicole Ouellette | Dec 28, 2015 | Email Marketing

I’ve recently installed an app called Sidekick that tells me when someone has opened an email I sent. (Note: this doesn’t really work with group emails accurately, which you would guess but also would think to be especially handy.) Now I am not into...

The State Of The Mobile User

by Nicole Ouellette | Sep 12, 2014 | Websites

People like us are always telling people to think of the mobile user. I know it seems like we are making up just how important this group of people are and it’s easy to assume that it’s only young people using their phones. This, my friends, is the state...