by Jessica Heck | Apr 19, 2022 | Social Media
Making Hybrid Events That Aren’t Terrible (With Low Cost And Repurposed Tech) As the world opens up but the option for virtual is here to stay (at least in my opinion), we’re going to be a part of more hybrid events. And as business owners who may be...
by Jessica Heck | Apr 12, 2022 | Social Media
At the end of March, Google made it official that it’s moving on from Universal Analytics to Google Analytics 4 and the plug will be officially pulled on July 1, 2023. GA4 was created for app-based tracking and privacy concerns (GA4 doesn’t use cookies or...
by Jessica Heck | Apr 5, 2022 | Social Media
Last week, we talked about social media contests, giveaways, and sweepstakes in a general way and how they run. This week, Nicole and Jessica dive into the rules as they differ by platform and some examples and resources to run your own. (Note: We use the word...
by Nicole Ouellette | Mar 29, 2022 | Social Media
Thinking of running a social media giveaway? Want to increase engagement on your page? Want to get people to your social media without buying ads? A contest can be a great way to do things. In part one, we’ll discuss best practices and in part two (next week)...
by Nicole Ouellette | Mar 22, 2022 | Advertising
You know that more collaboration is better and you’ve seen big brands do it… but how can you as a small business owner combine powers with other small businesses in this way? If you have similar markets (AKA same customer), a similar goal (AKA growing your...
