selling | Breaking Even Communications

You Have To Build Rapport Before You Sell Someone Something

by Nicole Ouellette | Feb 27, 2018 | This Week In Business

I have two friends, we’ll call them Ben and Sven. Ben sells insurance. I got a heart felt “I’ll give you money if you send me paying clients” email. And while I appreciate a good affiliate program, honestly, I’d be happy to send Ben business anyway. Ben has a product...

Selling More Online 101

by Nicole Ouellette | Jun 5, 2017 | This Week In Business

This month’s theme is all about selling more (using what you already have), so look for upcoming posts about specific concepts (like cross selling and upselling) but for now, let’s get started with some basics to get your head thinking in this direction....

Etsy Featured Seller: Amanda Zehner (Living Threads Co)

by Kassandra Strout | May 12, 2017 | Social Media

This month on the blog we are all about Etsy, the online marketplace for “unique goods.” We have a lot of local people who use Etsy as an ecommerce tool, and they’re the best people to talk to about the platform! We love businesses who love to help...

Etsy Featured Artist: Dory Smith Graham (Worthy Goods)

by Kassandra Strout | May 9, 2017 | Social Media

This month on the blog we are all about Etsy, the online marketplace for “unique goods.” We have a lot of local people who use Etsy as an ecommerce tool, and they’re the best people to talk to about the platform! Dory Smith Graham, owner of...

You Make How Much Per Hour?!

by Kassandra Strout | Feb 1, 2016 | This Week In Business

It’s everyone’s dream to get paid more to do less, or nothing at all (which is why everyone was clambering for Powerball tickets recently). You’ve probably heard the statistics of corporate CEOs and how their salaries translate to an hourly rate. If I just had their...