In looking at our series the past few weeks, I bet at one point it occurred to you: “Golly, if you didn’t have to get people together for events or ship physical products, it could be a lot easier to make money.” And so we have entered the world of...
I think many of us, in business or otherwise, are aware of the sales funnel. The idea is you have most of your customers on a lower pricing level and as people get increasingly invested, they move down the funnel. So there are less people at the ‘point’...