Selling More Online 101

Selling More Online 101

This month’s theme is all about selling more (using what you already have), so look for upcoming posts about specific concepts (like cross selling and upselling) but for now, let’s get started with some basics to get your head thinking in this direction....
The Mighty Macro

The Mighty Macro

OK, so here’s a secret. I’m a trekkie. Have been ever since my family borrowed Star Trek III on VHS from the library, circa 1985. If you looked at my Christmas tree last month, you would see it festooned with ornaments resembling Star Trek starships...
Live Videos and Products

Live Videos and Products

This post is a continuation of our live video series. Check out last week’s post on non-profits and live video.  When it comes to live videos and branded content, video streaming for businesses that sell products seem like a no-brainer. There are many different...
Selling Stuff Online: E-Products

Selling Stuff Online: E-Products

In looking at our series the past few weeks, I bet at one point it occurred to you: “Golly, if you didn’t have to get people together for events or ship physical products, it could be a lot easier to make money.” And so we have entered the world of...