Types of Mom Blogs

Types of Mom Blogs

I became fascinated with mom blogging a few years ago when I was ghostwriting for a mom blogger.¬†Initially, I thought mom bloggers wrote about “mom stuff” like toys, feeding, cute clothes, developmental concerns, and the like. Rather, I found most mom...

Marketing Monday: Jack Frost Ski Shop

Know an individual or business doing cool things with marketing/promotion both online and off? Let me know about it; I am always looking for ideas!

I spent this past weekend skiing in New Hampshire. I have a couple of friends who are members of ski clubs in the Mount Washington area and this weekend was the kickoff of the ski season for the Eastern Inter-Club Ski League or EISCL (pronounced “ice-sill”) at Bretton Woods. I attended as a guest, helping my friends at the registration table in exchange for a free lift ticket.

I later found out that the whole event was underwritten by Jack Frost Ski Shop, located in Glen New Hampshire.

By being visible at big ski events, like 13 Hours of EICSL at Bretton Woods, Jack Frost is reaching its target audience in a place where they enjoy being.

Sadly, this was not obvious to me at the event but the good news is I learned a lot about the Jack Frost Ski Shop anyway. Here are some things we can all learn from them, and what I think could be improved upon:

Our first in-person workshop in 2+ years is happening September 24!

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