Marketing Monday talks about an impressive internet marketing effort by a business, person, or non-profit. Have an idea for the series? Contact Nicole; she’s always looking for new features.
I had the pleasure this past weekend of getting the heck out of town and finally checking out Rabelais, which is a bookstore in downtown Portland with all books about food. Interesting concept.
What I found more interesting is their online presence, complete with website, blog, and Facebook page. And they are leveraging it all rather nicely. Here’s how:
Rabelais Bookstore comes up third on a Google search for ‘Rabelais’. Impressive.
Know an individual or business doing cool things with marketing/promotion both online and off? Let me know about it; I am always looking for ideas!
I spent this past weekend skiing in New Hampshire. I have a couple of friends who are members of ski clubs in the Mount Washington area and this weekend was the kickoff of the ski season for the Eastern Inter-Club Ski League or EISCL (pronounced “ice-sill”) at Bretton Woods. I attended as a guest, helping my friends at the registration table in exchange for a free lift ticket.
I later found out that the whole event was underwritten by Jack Frost Ski Shop, located in Glen New Hampshire.
Sadly, this was not obvious to me at the event but the good news is I learned a lot about the Jack Frost Ski Shop anyway. Here are some things we can all learn from them, and what I think could be improved upon: