Marketing Monday: Finn’s Irish Pub

Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!

My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.

With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.

What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?

Marketing Monday: Mountain Dew

Every Monday, the BE Blog posts about some fun marketing idea, online and off. If you have an idea, let me know. You might be featured!

I’m always impressed when a large company can get a lot of people to vote on something. Voter turnout at elections is so small yet Cottonelle can get thousands of people to vote in the ‘over versus under’ toilet paper debate. Really?!

In any case, over the weekend after spending a lot of hours in a car with Chef Dan, I found out that Mountain Dew is having a vote about a new flavor. Dan’s chosen flavor didn’t win a few years ago and this year, he was going to try them all so he could make an informed decision. His boss is doing the same.

The convenience stores we stopped at were selling Mountain Dew 2 bottles for $2. Lowering the price is certainly a good idea to get people to try new things.

Our first in-person workshop in 2+ years is happening September 24!

X