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Two Kickstarter Projects: Ideas On How One Succeeded and One Did Not

by Nicole Ouellette | Apr 8, 2013 | Marketing Monday

Whether you are a business or non-profit, asking for money can be awkward. Non-profit organizations are used to relying on donors but for a long time, this world was not open to businesses. Since websites like Kickstarter have been in existence, businesses and...

Marketing Monday: Barkwheats Fundraising

by Nicole Ouellette | Jul 19, 2010 | Marketing Monday

Every Monday, Breaking Even profiles a business, individual, non-profit or website doing something cool online. To nominate, contact Nicole. Barkwheats is a dog biscuit company I’ve profiled before. Their latest initiative is really cool and it makes small...

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