Every Monday, Breaking Even looks at a business, website, or non-profit doing cool things online. Have an idea? Contact me and let me know!
It’s easy to do the whole internet marketing bit when things are going well but what about when you have a PR disaster? How do you handle bad press about your company when you’ve made yourself very available online?
Jet Blue had an employee freak out on them last week. He’s been getting tons of press and I don’t feel a need to give him any more.
That said, I do need to say how Jet Blue has handled it seems really great.
They’re keeping calm and carrying on.
The natural instinct when something doesn’t go your way is to disappear for awhile. But JetBlue continues their Twitter customer service and Facebook notifications about news and events.
They briefly and professionally addressed it on their company blog.
It would be weird to completely ignore the controversy but what should you say when you don’t want to be libelous or strangely silent? Read the great blog post solution called ‘Sometimes the weird news is about us…’ They aknowledged what happened and thanked their great employees.