experiment

We Doubled The Amount Of Social Media Posts We Did And Nothing Bad Happened

You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and when.

One of the overly simplified ways of dealing with the fact less people on social media are seeing your stuff is… just post more often. It makes sense this would increase the odds of people seeing things.

Based on what other marketers are saying about this, basically they all agree you should post a lot. These guys in a recent podcast recommended posting to social networks 30-40 times…. a DAY.

The other part of my brain doesn’t want to be a promotional jerk… so how do I consolidate these two parts of me: one part humble small town gal not wanting to annoy her friends and one part shark like business woman who wants to be wildly successful?

I doubled what we were posting to Facebook and Twitter. And I posted a TON on Pinterest (like 1000%+ more than usual).

Did I annoy the crap out of my friends?
Did I increase traffic to my website?
Was it all ‘worth it’?

Let’s find out!



Web Traffic Hasn’t Changed Much, If At All

So if we know I doubled how much I was sharing mid January, you can kind of see website views going up.

That said, I expanded the view back a few months and you see I was getting similar traffic (though maybe more sporadically?) back in November 2017.

If I compare traffic to the same period last year, I see social media referral traffic is up 50%… But if the overall traffic is the same, it’s impossible what would have happened if I *didn’t* do extra social media. I don’t feel comfortable saying this made a difference or it didn’t, we’d clearly need more data to say anything meaningful, but at least we know it is driving traffic to our website.

Followers Didn’t Massively Leave Our Channels

One way to tell if you are annoying people is they’ll stop following you. So I went and looked at our Twitter Followers and Facebook Likers to see if a mass exodus had happened with our double updates:

As you see, we lost four whole Twitter followers (on par for a typical month) and the people unliking on Facebook during the double down period seems to actually be less than the month leading up to it.

In other words, no mass exodus.



Our Views, Reach, And Engagement Were Up

The logical thing happened that we all expected, which is to say by posting more, more people did see our stuff.

Views up 22% on Facebook
Reach up 67% on Facebook
Impressions up 3.6% on Twitter
Profile visits up 28% on Twitter

It makes you wonder if tripling (or 1000% more posts) would have had more of an effect… but Pinterest might be able to help us there….

Pinterest, Where People Should Really Be Annoyed By Us, Was More Successful

Because I’ve been front loading our blog posts, etc. into Pinterest, I’ve been adding hundreds of pins over the last two weeks in particular (way more than I usually do). In other words, I would have expected a mass exodus here if anywhere. But as you see with the numbers above (by the way, four of those five boards are just our stuff), we got literally over 18,000 views on our posts. Holy crap.

So to gain 18,000 views, how many people did we have to lose?

So to have 151% more views and an increase of 52% more daily viewers, we lost 2% over the course of the month.

I mean losing 2% to gain 50%… that’s some math I can be ok with.

So to summarize the month of doubling our posts, I would say it was totally worth doing. We got more eyeballs on our stuff (and more traffic from social media to our website). And the quantitative data (followers change) and qualitative data (people telling us we were being annoying) shows that doing this extra marketing wasn’t nearly as annoying (or even noticeable) to our base as we thought it would be.

If you’ve been thinking of stepping up your social media game and posting more, I hope this post is encouraging to you. We’re going to keep running this experiment for another couple months but so far, so good…. and I don’t think we are the only ones who would see this kind of benefit.



Flip The Dog: My Video Experiment

So my mom got me a Flip video camera for Christmas. She figured it would be good for my business. And rightly so… only I haven’t used it for business yet. I’ve instead been videotaping my dog because she’s wicked cute. A couple of my friends have found the reason for some of my videos interesting so I thought I’d write about it here on the blog.

My dog Gidget is pretty mild mannered. But when I leave the house, she turns into a panicked barking machine.

I always assumed that she barked for 5 or 10 minutes, saw it wasn’t helping, and went to sleep. But assumptions are a dangerous thing and her habit seems to be getting worse lately.

To test my hypothesis, I decided to conduct a series of experiments using video. I focused the Flip camera on Gidget’s crate (hidden in a plant, she’s a bit camera shy) when I left the house.

Turns out 5 minutes of barking is actually more like 50. I also watched her anxious behavior on the first movie: chewing on parts of the crate, clawing at the door, etc. It actually seemed like she calmed down around 30 minutes and laid down but something out of eyeshot and earshot made her sit up and start barking again. *sigh* Sorry, neighbors! (Fortunately, no one has complained yet. Few!)

The next test was how she would react to being in the crate while I was still home. (Question: Was it the crate that bothered her or me leaving?) Other than periodic whining and panting, she seemed fine being in the crate when I was home. Guess that answers that!

To test the ‘she doesn’t need a crate theory’ some people had, I left Gidget loose in the house while I left for four hours. I even set her up for success, making sure all food was put away and garbage cans where secured or lifted off the floor. I was also low key when I left so as not to get her riled up.

When I got home, she had eaten through several business cards (that I saw evidence of), half a magazine, and a gas card. I clearly can’t leave her loose because 1) her anxiety is clearly me leaving and not the crate and 2) if I keep this up, I’ll lose all my business contacts.

While making a four hour voice recording of myself pretending to be home wasn’t feasible, playing my mp3 player while I was gone was. For a second round of video taping, I put Gidget in the crate with music playing. Then I snuck out of my own house, (which feels kind of ridiculous to do as an adult in broad daylight from your own house!). In this video, her barking starts much later, as it takes her awhile to realize I left. It’s also has a lower volume and frequency and if you have iMovie or some other video/audio software, you can measure the sound waves like I did.

This evening was my third and final video experiment  to see if, over the last week, Gidget’s crate behavior has improved. In this video, she stops barking around the 12 minute mark and intermittently barks the rest of the 50 minute video, much less frequently than the other two. Yay progress, even slow progress.

In other words, I’m a big nerd  who is probably overly concerned with the neighbors wanting to kill me while I crate train my dog but I have used these movies to see whether my dog training is working. The vet says this could take up to a year or a year and a half to crate train her since she was an adult when I got her. Eight months into the training though, I see thanks to Flip that I shouldn’t give up my efforts. Good thing she’s cute!

It’s fun to use technology for it’s not quite intended purpose once in awhile, don’t you think?