Darthia Farm: An Experiment In Social Giving
A couple years ago, I had the pleasure of meeting Cynthia Thayer, a local author who hired me to train her on how to use her WordPress blog and also happens to run an organic farm. (This is a very Maine thing: to have two seemingly completely separate careers going at...Marketing Monday: Haiti Earthquake Relief Efforts
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The human spirit is often most inspiring in the middle of terrible events. The earthquake in Haiti was certainly on everyone’s minds this past week. I was personally quite proud of the role that internet marketing and in particular social media played in not only raising awareness but fundraising around this tragedy. Here are a few ways that the internet moved efforts along:
Social media resulted in pressure to give.
I think we can all agree that sometimes, peer pressure can be good. In the case of the Haiti earthquake, on Friday afternoon, I felt like the only person on Twitter who hadn’t donated to the cause. And I felt guilty, which made me finally make my own donation.
In addition to regular media coverage, social media was able to bring up-to-date and user-generated information about the latest news in Haiti.