Reengaging Customers

Reengaging Customers

You might have heard (or experienced yourself) that it’s less expensive to retain a customer then get a new one. So whether you have a new product or service or are just thinking it might be good to reach out, this video has some ideas about how you can...
How to Write a Good “How To”

How to Write a Good “How To”

It was 11 p.m. on Christmas Eve, 1997. My Dad embarked on a solo mission to the garage to assemble a basketball hoop for my brother and I. Armed with a tool kit, a set of instructions, and the kind of confidence you get from a neighborhood Christmas Eve party, he was...

How To (Not) Run A Facebook Contest

“I know I’m not doing it legally but…” I smile as my friend/small business owner confesses to not running an exactly legitimate Facebook contest. I like how I’m kind of a Facebook priest that people confess their sins to. Now she’s...