Marketing Monday: My Smile Bites!
Every Monday, I profile some cool promotional idea I run across and why I think it’s effective. Have a cool marketing idea your company is putting in place? Contact me, I might write about it!
When I think of 1-800-DENTIST, I think of happy but generic looking people on the phone helping me find a dentist. Not exactly something new.
I was contacted by Jill, one of their marketing folks, about the video contest they are holding which I do find interesting.
The basic idea is that contestants upload a 1-2 minute video talking about why they need a smile makeover. The winner gets up to a $30,000 smile makeover. You may remember that Office Depot had a similar upload your video to win contest for small businesses called ‘Survival of the Smartest’ that ran this summer.
Here’s why I think the campaign is interesting: