by Nicole Ouellette | Apr 15, 2016 | Marketing Monday
This month, we’ve decided to go through and tell a series of stories related to Breaking Even Communications. The theme this month is ‘brand story’ and nothing helps you make a cohesive interesting story like telling several smaller ones and looking...
by Nicole Ouellette | Apr 11, 2016 | Blogging
When I was 25, I read ‘What Color Is Your Parachute?’ As a huge fan of the self help genre, and I was in a bit of a career crossroads, so it was the perfect read. But when I saw how many exercises there were, I only did some of them. One of the ones I did...
by Kassandra Strout | Apr 8, 2016 | Social Media
One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...
by Kassandra Strout | Mar 11, 2016 | This Week In Business
One of the cool aspects of our work is that it can be done remotely (I’ve talked about this a bit before). While 90% of the time you can find Nicole or I in the office, occasionally we are working from…elsewhere. And with John and Alilia on board, we have...
by Kassandra Strout | Feb 22, 2016 | This Week In Business
As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
