Once Upon a Brand

Once Upon a Brand

One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...

The Death Of Branding

Since the beginning of this year in particular, I’ve been reading a bunch of articles about the death of brand loyalty, Forbes and The New Yorker’s recent articles in particular. To summarize (probably overly so): people now have access to information....